Digital marketing is the promotion and advertising of a business, person, product, or service using online channels like social media, email, search engine optimization (SEO), content marketing and more. Compared to traditional marketing where you don’t always have options, digital marketing offers multiple online strategies. It’s easy for you to pick the strategies that match your business, goals, and target market best, helping you to maximize the impact of your company’s online marketing efforts.
Compared to traditional marketing, digital marketing is very cost-effective. If you advertise online, you have complete control over how much you spend, which isn’t the case when buying tv commercial space.
Because digital marketing offers cost-effective solutions, like SEO, that can help your business reach its audience, digital marketing will help companies stand out from larger brands. With digital channels, it’s just as easy to click an ad for a large corporation as it is to click an ad for a small business. This evens the playing field and helps your company overcome big brands and reach your target market.
It’s hard to measure the performance and success of traditional marketing to prove your marketing’s worth, because it’s difficult to track whether someone found your business from a billboard, radio ad, or newspaper article. Digital marketing makes it easy to track your campaigns performance and results. With tools like Google Analytics, Google Search Console, and Google Ads, it’s easy to monitor your strategy. With Google Analytics, for example, you can track website traffic, user behavior, and website conversions and Google Ads provides a 360-degree view of your PPC ads. These types of website analytics are essential to any digital marketing strategy.
This is just touching on the surface of digital marketing but it’s clear to see that with all its benefits, digital marketing is a huge advantage for companies big and small.