We are all a product of our own experiences. The same can be said for the way we determine the value of a piece of information and whether we determine it to be useful to us or, whether or not the information is true or “fake news”. While digital platforms like Google, Facebook and Twitter have become key players in how people communicate and get everyday news, should they be the ones held accountable to stop fake news?
Some might argue that Companies like Facebook should hold the primary responsibility to monitor misinformation and disinformation. Critics say Facebook is ultimately responsible because it created the conditions possible for fake news to flourish. Since they control so much data and power, they have the obligation to make sure the environments they create are clean enough and their users are not misinformed.
Others will argue that it is an individual responsibility, not a responsibility that should fall on the platform companies. According to the report, “ #OMG Social media is here to stay – Exploring the highs and lows of social media usage“ less than one in five trust information they read on social media. It should be on the reader to define what is best for themselves, to think critically and seek out better information.
Misinformation is not a problem created by technology, misinformation has been around since people began communicating. Content is not static and does not move in a linear fashion. Because content moves through an interconnected set of systems of different groups, platforms and consumers it (information) changes as it also moves through a variety of different contexts.
Ultimately I believe the responsibility to curb misinformation falls in everyone’s lap. It needs to be a joint effort. Not only do the media companies need to have a set of policies in place to hold people accountable, we as individuals also need to stay educated and be able to think critically and determine what is or isn’t fake news. In addition, government policymakers need to look for solutions to contributing systemic problems such as racism, wealth inequality, and unequal access to technology. We’re getting a good start by introducing the Algorithmic Accountability Act of 2022. Together, we can all make a difference in the spread of misinformation.