You’ve put all your time and energy into creating an amazing blog. It’s up and running, you’re feeling confident about your content and the message you’re putting out there. But is anyone seeing all that hard work? As a blogger, it is crucial for you to utilize social media. Without it, it doesn’t matter how good your content is, nobody is seeing it. Let’s break it down a little and look at 5 reasons why using social media with your blog is so important.
Networking
Networking helps connect you to a global network of like minded people. You don’t want someone reading your content that doesn’t care about lawn care or buying a new home. They’re not going to convert into a loyal customer. When networking, you’re putting your company name out there in front of people who want to learn more about what you have to offer. By using social media for networking you have the opportunity to tap into thousands of online communities dedicated to your niche. This is SO helpful for growing your audience and getting your content in front of new people, for making decisions about where to go with the content on your blog, and for keeping up with the latest news in your industry.
Traffic
So you wrote a great article but now what? Social Media helps drive traffic to your blog when you are active in those online communities. These groups are great for promoting your content because people who are interested in your niche are all gathered there in that one place! They can’t read it, if they don’t see it, so all you need to do is to convince them to check out your blog! Social media traffic is some of the most targeted (and free) traffic available. Once you’ve built up trust, converting these users into paying customers/subscribers becomes much easier.
Branding
When someone hears the name of your company, what do you want them to think? By building a strong brand that represents your company’s mission, personality, and expertise, your community will know what sets you apart. Social media is an important tool when it comes to growing and establishing your brand and building an active following. By utilizing social media you have an opportunity to regularly share ideas, photos, videos, and little snippets of your company’s personality.
Marketing
Social media is ESSENTIAL to your blog if you are trying to run a business. It can be used to promote giveaways and sales, along with the latest news, and of course – your products or services! Marketing with social media will help drive traffic, generate links, build domain authority, increase your traffic rank, and most importantly, get you more subscribers.
Educating
There’s something new to learn each and every day. Through your blog, you can learn new things about your industry and keep yourself up to date with new developments and opportunities. You can also use your blog to teach others more about your niche!
There are so many benefits to blogging. Tying in your blog endeavors to social media can boost your business and help build your brand. Every blog post is an opportunity to put your content out there and create meaningful conversations with your audience. Give it a try! I’d love for you to come back and tell us about your experience.